B2B PR Manager iGaming
We are looking for a PR Manager to develop and execute a comprehensive B2B PR strategy for our iGaming platform. Backed by a strong B2C legacy and technically advanced products (platform modules, payments, CRM, risk management, and more), your mission will be to strengthen the company’s visibility through networking, media relations, events, awards, and social media presence.
You will own and drive the PR strategy by building strong professional networks, maintaining consistent brand presence across online and offline channels, securing sponsorships, media placements, mentions, and achieving recognition in leading industry awards.
Duties and Responsibilities:
Develop and implement the B2B PR strategy; coordinate all PR activities.
Manage and support external communications across relevant channels and media, including writing and publishing articles, press releases, interviews, and news pieces.
Support participation in industry events — preparation, communication, and post-event coverage.
Monitor industry trends, events, and media to ensure consistent brand presence.
Maintain and expand relationships with media, industry stakeholders, influencers, and opinion leaders.
Create and manage PR content independently or in cooperation with content and design teams.
Lead and support sponsorships, partnerships, and media collaborations.
Track and manage industry awards — identify opportunities and handle submission processes.
In cooperation with the SMM Manager, ensure regular content posting across company social media.
On demand, support the personal social media presence of the leadership team.
Collaborate with cross-functional teams to align PR efforts with overall marketing goals.
Monitor external mentions, feedback, and reviews; provide sentiment reports.
Prepare and train leadership for interviews, public appearances, and webinars.
Deliver reports, KPI tracking, and performance analytics for PR activities.
Required Hard/Soft Skills:
2+ years of experience in Public Relations, preferably in iGaming, SaaS, or Fintech.
Strong understanding of Inbound vs. Outbound marketing and the B2B sales funnel.
Proven experience building and maintaining media relationships.
Demonstrated success in industry award submissions and recognitions.
Strong content creation skills (press releases, articles, interviews, podcasts, decks, quotes, testimonials, co-marketing materials).
Solid research, analytical, and presentation skills.
Ability to work effectively with cross-functional teams and multiple stakeholders.
Basic knowledge of PR analytics & visualisation tools (Brand24, Google Analytics 4, Power BI, Tableau, Looker Studio).
Exceptional writing and editing skills in English.
English level: Advanced or higher.
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