We are looking for a B2B Marketing Manager who will drive consistent brand presence across digital and offline channels. Backed by a strong B2C legacy and technically advanced products (platform modules, payments, CRM, risk management, etc.), your mission is to enhance brand awareness, support business development, and strengthen lead generation through coordinated marketing, event, and media initiatives.

You will own and execute the B2B marketing strategy — covering online and offline brand activities, paid advertising (Google Ads, LinkedIn Ads), and email marketing (newsletters, automations, single sends).

Key Responsibilities

• Event Marketing: Plan and execute offline brand activities at industry events with internal teams and contractors. Oversee stand creation, staffing, media support, and distribution of merchandise and printed materials.
• Creative Production: Collaborate with content and design teams to produce banners, videos, and other visual materials as needed.
• Campaign Management: Launch, optimize, and analyze B2B campaigns (always-on and on-demand).
• Email Marketing: Set up automations, newsletters, and one-off campaigns. Create and maintain email templates and communication flows.
• Paid Advertising & Media Buying:: Manage, optimize, and analyze paid campaigns across Google Ads, LinkedIn Ads, and display/video networks.
• Website Management: Develop and optimize landing pages, forms, pop-ups, and banners to improve conversion and lead acquisition.
• Content Support: Provide briefs and technical assignments for the creation of sales and marketing content (blog posts, case studies, product pages).
• Reporting: Collect, aggregate, and analyze marketing data. Track KPIs and prepare performance reports.

Requirements

• 3+ years of experience in B2B marketing, preferably in iGaming, SaaS, or Fintech.
• Strong understanding of Inbound vs. Outbound marketing and the B2B sales funnel.
• Proven ability to launch, optimize, and analyze marketing campaigns from scratch.
• Hands-on experience with Google Ads, LinkedIn Ads, X Ads, and Meta Ads.
• Experience operating ESPs such as SendGrid, Mailchimp, Lemlist, etc.
• Analytical mindset with experience in Google Analytics 4, Google Tag Manager,  Power BI, Tableau, Looker Studio, or similar.
• Ability to brief and manage content creation for decks, one-pagers, brochures, case studies, and gated content.
• Experience managing website and landing page production, including collaboration with design and dev teams.
• Hands-on experience with WordPress CMS.
• Ability to work in cross-functional teams and multiple stakeholders.
• English level: Upper-Intermediate or higher.

Nice to Have

• Experience in event marketing, including exhibitions, stand management, and on-site operations.
• Familiarity with iGaming industry trends and major events.
• Experience producing webinars, podcasts, or interviews.
• Media buying experience and understanding of display advertising on external platforms.
• CRM management experience.