Key Responsibilities

• Build and lead the brand communication strategy across social media and digital PR channels.
• Initiate strategic collaborations with media, influencers, and partners to strengthen thought leadership.
• Launch promo and awareness campaigns ahead of major industry events and conferences.
• Identify emerging trends and transform them into industry-relevant narratives.
• Partner with marketing, creative, and affiliate teams to ensure message consistency and brand integrity.
• Analyze performance data to optimize communication and brand engagement at scale.
• Budget management and reports.

Requirements

• 3+ years of experience in strategic SMM / PR / communications within the iGaming vertical.
• Proven success in building brand narratives and executing high-impact communication campaigns.
• Deep understanding of affiliate marketing models and the affiliate audience.
• Experience leading an SMM/Content team.
• Analytical mindset with the ability to turn data into strategic actions.
• English — Upper-Intermediate or higher.
• Proficient in basic graphic design tools (Canva, Figma, etc.).
• Strong understanding of social media analytics and performance metrics.
• Knowledge of advertising, organic content promotion, and influencer marketing channels.

KPI:

• Growth in brand awareness, partner engagement, and audience trust;.
• Increase in qualified inbound affiliate leads via organic and PR channels.
• Visibility of the brand in niche media, conferences, and collaborations.
• Consistency of tone, narrative, and brand positioning across platforms.